CAL Public Relations has a proven track record of serving clients during more than eighteen years of business in Auckland.

We are a public relations firm with broad and diverse media experience spanning local, regional, national and international media.

We place great emphasis on building relationships with all our clients and offering service based on trust and mutual understanding.

Along with providing your organisation with the professional services of a well-known Auckland public relations firm, we also offer access to the resources of our 65 Pinnacle Worldwide affiliate agencies throughout North America, Europe, Asia and Australia.

Working with us will provide your organisation Public Relations counsel composed of highly seasoned and award winning professionals.


A highly competent and experienced public relations professional, Rob Crabtree has been managing director of Crabtree Associates Limited Public Relations, since 1995. He was previously a partner and director of Neilson Marketing Promotions - a large Auckland marketing communications consultancy and public affairs manager for a public listed company. This followed 17 years as a radio and television broadcaster and senior administrator with the NZBC, based in Wellington.

He is a Fellow, Life Member and Past President of the Public Relations Institute, Associate Fellow of the New Zealand Institute of Management and a Life Member of the New Zealand Sporting Journalists Association.

Formerly a member of the Advisory Committee on Business Communications Studies at AUT, he is a co-opted member of the Auckland Zoo Enterprise Board.

He is a member of the Rotary Club of Howick and was Governor in 2001/2002 for District 9920 and is currently Rotary Coordinator for clubs and districts in New Zealand, the Pacific Islands, New South Wales, Victoria and Tasmania.The New Zealand Rotary website.