Managing public relations-

ASSISTING PROPERTY DEVELOPER TO ENGENDER LOCAL SUPPORT


THE SITUATION

A property developer, having purchased a site to develop a retirement village contracted Crabtree Associates to prepare a communications strategy that would engender neighbourhood support for the project and assist in obtaining the appropriate consents from the local council.

THE PROGRAMME

The programme implemented by CALpr included:

THE RESULTS

Local opinion formers wrote letters of support, the website generated many responses from locals, several of which were used to support the developer's application for Council consents. Less favourable feedback was dealt with promptly and personally, thereby avoiding potential conflicts. No negative news was run by any of the local media, and the necessary consents to begin the development were granted.